M&Y is a fashion blog run by Mishka Moore and Yoshiko Ju. Two fashionistas obsessed with urban fashion, current trends, and designers. They first started doing a zine featuring locals and their street fashion style. Anyone could get featured on the M&Y zine and blog by using their hashtags. M&Y respects local products, therefore they only sell Australian-made.
Their branding is bold and chic. I used a glamorous typeface for their logo and IK blue to represent their eclectic style.
Work completed: Brand identity. Logo design. Web design. Magazine layout. Marketing collateral. Personal project.