Get Your Colour On

Get Your Colour On is a spring/summer marketing campaign promoting Structube's new ottoman collection, Webb. I had the opportunity to pitch the idea, work with the team, style, direct and execute it. The idea was to use a more cheerful and colourful approach for Structube's new brand positioning. This was a first step into a less conservative, more trendy, and friendly campaign targeted to adults 18-35. 

The floors and the wood panels were hand-painted. The photos were used across the shop, EDMs, and social media. The video was used as a YouTube Trueview Ad.

 

Work completed: Photo art direction, styling, and graphic design.
Photography and retouching: Sophia Khmil, Corey Deschambault.
Video storyboard and film: German Moreno

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